B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. Is your social media marketing plan SMART ?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. There is still time.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Create some strategic messages with value-add links for the social media channels you are on. If you don’t have a content strategy, New Incite can help.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You actually have a marketing budget. Why isn’t your marketing working? You have a great product or service.

B2B Marketing 100

B2B Marketing Planning Peer-to-peer B2B 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to track engagement and conversion rates and improve our marketing to increase both.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Don’t brainstorm in a marketing silo. Open a discussion of what went right in last year’s marketing plan. Invite the right people. Clear your calendar.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

FEBRUARY 3, 2011

Review and planning helps ski racers avoid mistakes that lead to crashes on the race course (coded as DNF for “Did Not Finish”) – or, perhaps worse, finishing last (coded DFL for… … well, I’ll let you decode that acronym!). The same is true for your marketing.

Planning 100

Planning Course Tactics Marketing Plans 100

B2B Marketing Traction

MAY 29, 2013

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. You do have regular marketing meetings, don’t you?

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JANUARY 12, 2010

Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). What are the best ways to market to them? SMART Goals.

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 9, 2015

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Some Rights Reserved.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Just sayin’!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

Do you need help getting a email newsletter or other marketing started the right way? We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Marketing Implementation b2b email marketing plans results ROI strategy' Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. BTW, y ou are planning your marketing on a regular basis, aren’t you? Are your topics engaging?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. Some B2B sites are reporting 25-30% access via mobile.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

DECEMBER 6, 2013

According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay , The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently.

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. So, what are you waiting for?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 28, 2011

At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. Are you marketing to the wrong people?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. Video one of your planning meetings. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Is your company innovative?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. Here’s what it means for B2B marketing. Market Solutions. Instead of marketing products, we need to focus on solutions. Market the Value of Your Solution. Do you need to SAVE your marketing?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. One-shot marketing tactics don’t work. write a plan. write a plan. I have news for them. Integration?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 11, 2015

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100