ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar? Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Valasys

MAY 7, 2021

Wikipedia remains on the top slot. Presence of a large range of audiences, especially ones who are looking for a solution, makes Quora a prominent platform for B2B lead generation. This implies if you provide a relevant solution, or answer questions, you are indirectly increasing your probability of B2B lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

BenchmarkONE

MARCH 1, 2019

B2B marketing is about engagement. To earn engagement online, your B2B company needs to invest in SEO. Search engines are invaluable to B2B marketing – B2B buyers depend on search as their primary resource for finding products and services. Maintain Proper Expectations for B2B SEO.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. On B2B Content Marketing. On Broader B2B Marketing Tactics.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

ANNUITAS

MAY 7, 2013

According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation'

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Who’s winning the traffic and leading the charge to generate leads?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? from market research). SIC or NAICS.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Marketing Craftmanship

JULY 1, 2013

Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. A great way to accomplish this, is on LinkedIn.”

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Lead generation.

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Work Management Salesforce.com 80

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Markempa

APRIL 12, 2019

In this post, I’m going to explain how the halo effect applies to lead generation. You are adding value in the same way you do with prospects when you do lead nurturing. The halo effect is everywhere in B2B This idea is already in the demand generation and account-based marketing playbooks for most large consulting firms.

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

ViewPoint

OCTOBER 20, 2016

We generate, qualify and nurture leads using Account-Based Marketing processes. According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Only 42% of marketing generated leads were accepted and worked in those same years.

Top of Funnel 120

Top of Funnel Wikipedia Sales Qualified Leads Account Based Marketing 120

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    How should B2B businesses respond to changing buyer behaviors and the issue of sales process management being out of synch with buyers? 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. Thought leaders understand their own business, clients needs and the larger market context.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Do these 2 things and you will find valuable leads. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Conductor

JULY 14, 2022

This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. The commonality I saw between all of my customers, from e-commerce to healthcare and B2B, was a decrease in owned and not owned local result types.

Google 111

Google Lead Scoring Lead Ranking SERP 111

Marketing Insider Group

SEPTEMBER 26, 2013

You have to have enough of it to make an impact in the markets and audiences you serve. Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing. Photo Credit: Wikipedia. Content Marketing' So what is the secret ingredient to great content?

Wikipedia 100

Wikipedia Content Advertising Agencies Training 100

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Read it: How to Calculate Total Addressable Market. I would know.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

KoMarketing Associates

MARCH 1, 2016

Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible. This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

BOP Design

MAY 15, 2018

There is a large push in marketing to automate as many tasks and workflows as possible. Especially for B2B marketing , automation should only be implemented where it provides real value. This is a great explanation of the purpose of marketing automation, particularly as it applies to B2B marketing.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. Some old-school marketing tactic that’s missed the latest waves of marketing innovation. It’s a mainstay; integral to a successful integrated marketing strategy. Old and stodgy?

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

KoMarketing Associates

JUNE 2, 2014

Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page.

Link Building 120

Link Building PR SEO Ad Building 120

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Biznology

MARCH 7, 2014

(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Here are five tips for using email as a lead generating machine.

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

ViewPoint

FEBRUARY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. ” What would be the state of sales and marketing?

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

Convert

DECEMBER 2, 2020

Today, most companies look to Amazon as a model for their marketing activities and perhaps they shouldn’t. Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). It will soon be so dominant in many consumer markets that it will be unable to grow any further. But that is exactly my point.

Amazon 88

Amazon Curation Personalization eCommerce 88