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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. GoToWebinar safe choice for marketing webinars, training, and internal meetings, though it won’t make you stand out.

Webcast 363
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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.

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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3. Post-event.

Buzz 98
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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Who’s speaking?

Webcast 100
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The 3 Key Decisions That Determine Webcast Series Success

Content4Demand

Webcast series have become popular in the marketplace, aiming to provide a “binge worthy” content option for target audiences while offering a different format that is more engaging and valuable. She offered a detailed checklist for teams looking to build out a webcast series. By Brian Anderson. The “Episodic Series.”

Webcast 46
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The 22 Best Virtual Event Platforms

Webbiquity

That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.