Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets.

Storytelling 74

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. This allows your sales team to gently follow up rather than hounding customers with marketing content. Transition engagement into lead generation.

Lead Ranking 328

Lead Ranking Lead Scoring Planning Leads 328

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. B2B buyers are reading because they want to hear your customer’s stories in their words.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. The Hallmarks of Bad Content Marketing.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication.

B2B 124

B2B Storytelling Impressions B2B Sales 124

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Lauren Patrick, VP of Marketing at Curricula.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Why Business Storytelling is a Necessary Tool for 2020 and Beyond. How HubSpot Marketers Stay Creative Under Pressure. The Science of Successful B2B Events.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. You could lead with: Intrigue. An insanely good offer.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. Qualified Lead Rate.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Heinz Marketing

JANUARY 22, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Advertisers Are Ramping Up More Full-Funnel Marketing Strategies. In 2022, Should B2B Content Marketers Focus More On Advertising?

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? 3 Reasons To Using Storytelling In Your B2B Content.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Look beyond the basics to find the “why” behind what your organization does, and market that.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Seismic

MARCH 4, 2021

The best companies today are great storytellers. B2B brands also connect with buyers on an emotional level—there’s just more than one buyer and they’re often convinced using stories and data. . Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62