Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Webbiquity

JUNE 30, 2020

Platforms such as Google Hangouts, Skype, and BlueJeans enable businesses to conduct interviews safely and professionally. With greater access to screenings, employees can be healthier and more productive, which can lead to meaningful savings for the business. She is also an HR research and content lead.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

The Lead Agency

APRIL 6, 2020

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

FunnelEnvy

JULY 7, 2021

Landing pages are the pages that leads land on right before they convert. 5 things to consider when revamping your B2B landing page. . 5 things to consider when revamping your B2B landing page. Below are some of the most critical things to keep in mind when revamping your B2B landing page for maximum effectiveness.

Landing Pages 52

Landing Pages Peer-to-peer B2B Word of Mouth 52

Webbiquity

FEBRUARY 20, 2020

For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Counter to this level of efficiency, traditional sales tactics can be tremendous resource wastes that lead to frustration, dead-ends and employee burnout. You can take this approach in a few ways.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 103

Ad Building B2B Business Skype 103

Atomic Reach

FEBRUARY 27, 2019

So why not use AI to increase your B2B sales ? It makes content marketing easier , enhances your email marketing , and even resurrects dead leads. This article outlines 5 secrets to using AI to grow your B2B sales leads. Perhaps you aim to increase lead generation by 60% in the next quarter.

Marketing AI 81

Marketing AI B2B Sales Sales Leads Sales Qualified Leads 81

Leadspace

NOVEMBER 27, 2018

The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Belkins

JULY 28, 2020

A professional sales team is an extremely valid asset to B2B sales. Yes, we put such an emphasis on B2B because it implies an entirely different level of sales communication. Meanwhile, when selling to B2B businesses , you have to engage decision-makers and make sure that your offer reaches the rest of the decision-making groups.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

Schubert B2B

JUNE 22, 2020

For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. . That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Finding the right audience is essential to any digital sales or marketing campaign.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Vidyard

NOVEMBER 13, 2019

Skyping in space. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. ” “So you’re going to work on content that drives lead generation?

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Influencer Relations / Marketing Consultant at Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

BOP Design

MAY 29, 2020

With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing. In order for the gap between sales and marketing to be bridged, communication needs to be formal, regimented, and regular. Scheduled Conversations.

Dwell 79

Dwell Skype Marketing Mix Lead Scoring 79

Lake One

JUNE 6, 2019

Sales and marketing misalignment can lead to a domino effect of problems such as internal tension, inability to achieve goals, and even revenue loss. How aligned are your sales and marketing teams? Here are 8 must-ask questions to understanding your company’s B2B smarketing state of the state. Marketing Qualified Lead.

B2B Sales 40

B2B Sales Top of Funnel B2B Marketing Sales Qualified Leads 40

Convince & Convert

JANUARY 23, 2015

She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”. LinkedInExpert Tweet This. Next-Level Networking.

Social Media 153

Social Media Linkedin Media Skype 153

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. “It’s an award program, it’s an enablement program, it’s a networking program, it’s a feedback program, and then, of course, occasionally we do some marketing,” John says. Introducing the #worldstoughestjob.

Communities 134

Communities Skype Social Media Social Networks 134

Leadspace

JUNE 10, 2016

Martech, Marketing and Sales Industry News and Ideas. Lithium launches Reach, a Klout-informed social content marketing tool was a headline in Marketing Land under which Barry Levine wrote about the new offering. Marketo Goes Private: A New Epoch in Marketing Software May Have Just Begun. Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Belkins

MARCH 12, 2020

How does it impact the world of B2B sales? Sadly, B2B also gets affected by the low levels of consumer confidence and hits the most important part of B2B — face-to-face appointments and events. The statistics are the same for smaller B2B companies. Global pandemic and recession. Always provide an alternative.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Marketing Budget 242

Vidyard

NOVEMBER 13, 2019

Skyping in space. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Seth Godin. ” See you next week! . ” See you next week!

Social Media 135

Social Media Media Skype Lead Ranking 135

Adobe Experience Cloud Blog

APRIL 24, 2019

Meeting them outside the day-to-day chaos of business not only helps you develop an actual friendship, but it can often lead to additional opportunities. So communicate with technology when necessary, but sitting around a modern-day campfire with your clients will encourage the kind of trust and affinity that email, text, or Skype can’t.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Convince & Convert

APRIL 12, 2016

How might Snapchat fit into the B2B IT and tech vendor space, you ask? How a well-articulated and tailored employee advocacy program leads to better website conversion rates. How having siloed departments leads to a niche for every social platform in any company. Definitely not how you might expect, that’s for sure.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

Valasys

AUGUST 30, 2019

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Ledger Bennett

APRIL 1, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Multiple generations of families are coming together for group Skype calls. And it’s working.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Multiple generations of families are coming together for group Skype calls. And it’s working.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Quotes From This Episode. ” —@jaybaer.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Ad Agencies Skype 105

Launch Marketing

APRIL 2, 2020

The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately numerous B2B organizations offer digital tools to help us live and do our jobs virtually. Examine your current marketing plan and see how you can more dynamically and strategically use digital tactics.

B2B Thought Leadership 68

B2B Thought Leadership Webinar Metrics Social Media Skype 68

LEADership

JANUARY 20, 2015

Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on. As B2B marketers, we probably have a much larger proportion of a ‘dark’ or ‘invisible’ audience compared with B2C. That’s what we have to focus on.

Lead Generation 40

Lead Generation Generation B2B Thought Leadership Demand Generation 40

Vidyard

NOVEMBER 13, 2019

Skyping in space. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

NetLine

NOVEMBER 13, 2018

The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast. and ultimately leads.

Demand Generation Agencies 58

Demand Generation Agencies Paid Social Agency Paid Search Agency Advertising Agencies 58

LEADership

AUGUST 7, 2014

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Heinz Marketing

DECEMBER 14, 2017

By Matt Heinz, President of Heinz Marketing. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Because we are a virtual company Skype is just like air … I use it to survive each day.

Work Management 57

Work Management CMO Bulldog Solutions Skype 57

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Lead generation Webinars best practices gigaom hubspot Landing Pages marketo rackspace registration splunk'

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100