marketing-lead 
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.
BenchmarkONE
JULY 29, 2020
Marketing and Public Relations are often lumped into one. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Marketing-Related Tasks. A lot of other functions can fall within marketing, including public relations.
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Walker Sands
JULY 16, 2021
Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. We are so proud of our public relations team for this achievement. The data collected from this survey was then used to secure media coverage in 26 outlets.
NuSpark Consulting
JUNE 13, 2014
For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations.
markempa
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Tom Becktold, Senior Vice President of Marketing, Business Wire. They share seven opportunities to transform this engagement into leads: 1.
Schubert B2B
AUGUST 16, 2017
B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.
Thinkers360
MARCH 31, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Congratulations to all who participated! Join us today !
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