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Should I Open A New Social Channel? 5 Questions To Ask Yourself

Adobe Experience Cloud Blog

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Decide what that site can do to complement your overall marketing strategy.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. Posted in Agency Side, Marcom for B2B Tagged: B2B Marketing, Blog, Blogging, Joint Marketing, Measurement, Metrics.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Les Siegel. Measurement.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Professional customers (i.e.,

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

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Social Media Strategy? Think Like a Reporter

Webbiquity

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Tweet This!