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Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. The challenges of marketing to existing customers.

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How to build a content marketing strategy that delivers hot leads

Tomorrow People

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. Going micro with content marketing.

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy.

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Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business!

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Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Want to explore differentiation and give your content marketing strategy a kick up the ass? Differentiation is crucial to sustaining relevance in your market and saving yourself from irrelevance. Got 5 minutes?

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Understanding buyer behaviour: Why community influence will be key to B2B marketing success

Tomorrow People

Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. How can we, as marketers, move from a reactive to a proactive approach in order to gain the insights we need?

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. Campaign Based Publishing. CRM Integration.