The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 16, 2024

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller About the Book Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing.

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169