SnapApp

DECEMBER 20, 2018

In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Every time a sales rep interacts with an unqualified lead, you’re losing money.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. The answer lies in how complex the modern B2B sales cycle can be.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

JULY 18, 2018

To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers. Today, half of all B2B buyers rely on content to make an informed buying decision. Not convinced?

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. So the days of just racking up lots of leads – any leads – are over.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

MARCH 29, 2018

Lena Prickett is the Marketing Manager at Modbar , manufacturer of state-of-the art modular, under-counter coffee brewing equipment for cafes. Modbar | Marketing Manager. . . . Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle.

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Competitor comparison campaigns.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

OCTOBER 31, 2019

Today’s buyers require content and campaigns that are relevant and valuable—generic ebooks and blanket outreach just don’t cut it, thanks to changes in B2B buying behavior. . Further reading: Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification. Further reading: How to Use Demo Requests to Qualify Leads.

Top of Funnel 54

Top of Funnel B2B Marketing Personalization Lead Qualification 54

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Foundation set, let’s jump in.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years. Want to learn to qualify your leads like a pro?

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

SEPTEMBER 19, 2017

. As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

FEBRUARY 1, 2017

So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. Attracting and converting leads has much in common with the standard practice of dating. You just captured a lead.

Leads 48

Leads Lead Marketing Qualified Leads Cold Calling 48

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years. Want to learn to qualify your leads like a pro?

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel? Content loading. .

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice. Start a podcast.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Need some inspiration? Case study Campaign. Demo Campaign.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Need some inspiration? Case study Campaign. . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Here’s what assessments can look like for B2B. The modern B2B buyer does a huge amount of research during their purchase process. Unconvinced? Stay with me.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

APRIL 29, 2015

So it’s pretty exciting for us to see these quizzes starting to get more attention in the broader marketing world. But B2B marketers are now getting in on the game – and seeing great results. Why is a typically B2C tool working for B2B marketers? They reel in top of funnel leads . Here's a little preview: .

B2B Marketing 54

B2B Marketing Cost Per Thousand CPM Work Management 54

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. Trying to make sense of our social media and if it’s translating to more leads. .

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

SnapApp

OCTOBER 27, 2016

There’s been a lot of activity in the marketing events world this past October. And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. Marketers Who Lunch NYC.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

SnapApp

OCTOBER 28, 2015

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. In marketing, you want to give something to your audience. How do we drive sales? Are they the decision maker?

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

SEPTEMBER 2, 2015

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy. In fact, 95% of B2B buyers prefer shorter content forms. Transparency Builds Trust.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SnapApp

DECEMBER 15, 2015

The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s end. It’s a hectic time!

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

SnapApp

AUGUST 11, 2015

Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

OCTOBER 17, 2017

Marketing dollars were invested into TV and print ads that reinforced the lifestyle branding as well as publicity events in New York City’s shopping and nightlife districts. . . However, we can view them as warnings as to what can happen when audiences aren’t fully understood during a major marketing campaign launch. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

JANUARY 23, 2014

Yes, B2B companies are using engagement to drive results. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. Engage Customers & Generate More Leads. Here is the story.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

SnapApp

JULY 28, 2015

Marketers can embed questions and other interactive elements directly into a full-length long form asset, engaging readers in a conversation about the content. With the right tools, it can go way beyond the spectrum of a simple quiz and become an essential creative asset that drives new leads into your sales funnel on a regular basis.

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

SnapApp

MARCH 9, 2015

We talk a lot about why you should implement interactive content in your marketing program – for example, that DemandGen Report’s 2015 Content Preferences Survey found 91% of buyers prefer accessing interactive or visual content on demand. But for many tactical marketers, the how is the real hurdle. Here's a preview: . Congratulations!

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

SnapApp

OCTOBER 24, 2013

B2B content marketers struggle to get out of B2C’s shadow, do more with less, and measure ROI. MarketingProfs recently held its 7th annual B2B Marketing Forum from October 9-11, and SnapApp was a proud sponsor. These were our big takeaways: B2B Content Marketing Needs to Catch up to B2C.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

SnapApp

JUNE 9, 2016

So, what about B2B? How do content marketers use humor to not only generate awareness, but to actually push an audience toward conversion? Video may come top of mind when thinking about adding humor into your marketing, but there are a variety of formats including: Social. Ok, so this example toes the line between B2C and B2B.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As marketers, we’re always looking for way to engage with our audience as people. Savvy marketers are using interactive content to both capture and keep attention at events.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

SnapApp

NOVEMBER 9, 2018

But most of the B2B marketing world hasn’t caught up to how humans live their lives now — and it’s no shocker that those who haven’t are struggling to connect with audiences and deliver on lofty revenue-based goals. So how do savvy marketers respond to these changes, and drive real results today?

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101