Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe. WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. ” Click To Tweet. SPARK CONVERSATIONS.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 6, 2017

So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy. Content marketing – amplifying earned media value of your content.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 4) Nail your key markets first. It’s important to understand that there is no one size fits all strategy for influencer marketing.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. Let us explain.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It’s always been the clearest indicator of success. Source: Altimeter Group). About the author.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 20, 2017

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. The fact of the matter is, WOM is the most effective form of marketing; all other forms of marketing and advertising have WOM to thank for their success stories.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

FEBRUARY 24, 2016

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” SEO Web Marketing.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

AUGUST 30, 2017

We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term. Influencer marketing is the same. ” Understanding the landscape goes a long way to mitigating potential wasted energy on influencer marketing. Brand Advocacy.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

NOVEMBER 17, 2016

Influencer Marketing- something you’ve probably heard a lot about recently. The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. LEAD GENERATION. CUSTOMER RETENTION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

MARCH 16, 2016

Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Marketing Directo. <re/code> 8.56. Rory Cellan-Jones.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. The Kim K effect.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. I have a Bachelor Degree in Pharmacy from East West University, one of the leading Universities in Dhaka, Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Influencer Relations / Marketing Consultant at Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MAY 18, 2016

As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. “50 Social Media Marketing Influencers to Follow” by TopRank Marketing. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . Given Livity’s focus on young people, influencer marketing is even more important for them.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 14, 2017

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . My book, Don’t Think Pink , was published in 2004.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 3, 2015

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. MAPPING THE TELECOMS COMMUNITY. Incubateur.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100