Remove marketing-lead

Lattice

article thumbnail

How To Speed Up Opportunities Through the Funnel With Machine Learning

Lattice

As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …

article thumbnail

Why Sales Should Stop Ignoring Lead Scores

Lattice

Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

article thumbnail

The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.

article thumbnail

Account-based Marketing: It’s Time to Flip

Lattice

“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. 5 Ideas to Build Success with Account-based Marketing.

article thumbnail

In the Land of AI, Context is King

Lattice

The same has been happening in the B2B world. As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action.

article thumbnail

Flipping the Funnel with Account-Based Marketing

Lattice

Like it or not, 2016 is going to be the year of account-based marketing. So what better way to start the year than attending a conference completely dedicated to this cause and learning all about this new thing called account-based marketing? Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads.