Trending Sources

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Centralize the lead qualification process. Be honest.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . thought Frank had a practical approach to aligning sales and marketing. Frank: Despite decades of attention to so-called strategic planning, there is remarkably little research about how to link strategy with the nitty gritty of field execution especially sales efforts [and marketing]. Question 1.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Confused people do nothing.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is a mistake. 

The 10 most fascinating people in B2B Marketing in 2015

Biznology

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015.

Getting Started with Lead Segmentation in B2B Marketing

B2B Lead Blog

In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. B2B Lead Generation Big Data Marketing Database Marketing Lead SegmentationSome, however, struggle with where to begin.

Tips for your professional B2B corporate video production project

Biznology

Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI. 

If You Write B2B Copy, You Need This Blog Post

The Point

Only AcmePro …” In marketing copy, there’s a fine line between assumptive and presumptuous, and this example crosses that line in leaps and bounds. Adapted from “The High Tech Direct Marketing Handbook”. ” “Can I deliver that to you this Friday?” AcmePro 1.0 is the one. It’s also horribly ineffective. To download your free copy, click here.

B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title. (Photo credit: Wikipedia).

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.

Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. If you’re B2B, there’s only one place they can buy—and that’s from you. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales. What’s your strategy?

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Sound good?

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution. The amount of data doesn’t matter.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation Blog

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. 65% of marketers have not established lead nurturing.“The Their buying cycle.

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B2B marketing is falling down on the job

Biznology

But I also cringed at the marketing failure.  We marketers should be helping with these sales opportunities to increase their chance of success. So I set down a list of oft-forgotten B2B marketing imperatives. Marketing’s role is to provide sales support.  Some would debate this interpretation of marketing’s role.  What is going wrong here?

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Multichannel Marketing: 6 challenges for planning complex campaigns. Lead Management: 4 principles to follow. Tweet How do you measure the return on investment of a LinkedIn InMail campaign?

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. ” And that’s where gets interesting. Download as PDF.

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4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

B2B Lead Blog

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […]. Demand Generation Digital Marketing Lead Nurturing Marketing Analytics marketing insight

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. We spoke to Donna Tuths, global lead of Digital Content Offering at Accenture Interactive, for insight into how B2B marketers are handling the content overload.

A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold”

NuSpark

The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun… The Lead That Jack Sold. This is the lead that Jack sold. This is the CRM that gave the lead that Jack sold. This is the high lead score that … [ visit site to read more ]. Marketing Strategy UncategorizedIf you remember the fable, The House That Jack Built , then you’ll enjoy the below.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.) Does Your Content Create A Barrier?

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

What are the five ways you can immediately improve your account based marketing (ABM) and selling? recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Jim:   Hi, we’ve got Brian Carroll on today, and we’re going to talk about five ways to improve account based marketing and selling. Brian:  Yeah.

The Ever Changing Landscape of B2B Social Media

Social Media B2B

When it comes to B2B and social media plans, this can be a particularly challenging concept. Adapting and staying on top of this dynamic landscape is hard for an individual, let alone a larger business entity that needs to stay ahead of the curve to capture business leads and close sales. Ideas for Generating More Qualified B2B Leads on LinkedIn. Read More. Read More.

Why Are People Not Engaging With Our Content?

The Point

According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven , theorized that the primary reason for the discrepancy is that there’s a “limit to how much content can be consumed, liked, shared, etc.”.

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Use social media to generate leads and connect with prospects.

B2B Marketing: The Importance of Blocking and Tackling

Great B2B Marketing

I talk often about the importance of creating a “marketing machine”. By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine. Launch lead generation campaigns.

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards

Marketing Action

That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. But sometimes, today’s hottest marketing trend can turn into tomorrow’s dud – or worse, a PR disaster. How can you find the marketing tactics that will work for your company?

How to Get More Leads from Your B2B Blog

Marketing Action

If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. While blogs don’t make first place for lead generation, they are a key part of a lead generation marketing mix.

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. That won’t work for lead nurturing.

Case study in data-driven B2B customer acquisition marketing

Biznology

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing.

12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?

NuSpark

Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy.  We’re always surprised how many firms aren’t … [ visit site to read more ]. Conversion Tactics Marketing Strategy Tactical Services