Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Intent data helps determine which of your prospects are in-market and which are latent.
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