Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . How do you acquire new customers without using traditional outbound marketing? . Feature Image: Courtesy of Flat Classroom Project.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. But where and how does marketing fit in? . Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Some of her key insights are: 1.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

MAY 15, 2015

Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. Susan Ganeshan, CMO of customer experience management platform Clarabridge, joins Moneyball for Marketing to discuss how to reap the benefits of listening to customer feedback.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? Movement (aka Response).

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Crimson Marketing

JULY 22, 2014

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 1 in 5 recipients spend at least 1hr/week engaging with marketing emails . Publishing infgraphics leads to an average 12% in traffic growth . B2B marketers rank case studies the most effective method of marketing with content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Ranking 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JULY 8, 2013

Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales? MarketingProfs Daily Fix ).

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Why wouldn’t you want to be a part of something that has the vast potential to connect you to your top business to business markets?

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 3, 2014

A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? The mission of every technology marketing organization is. Corporate Marketing Partner Marketing Product Marketing'

Buyer Personas 100

Buyer Personas Marketing & Strategy Advertising Agencies Content 100

Crimson Marketing

SEPTEMBER 17, 2013

But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan?

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. Corporate Marketing' Because that’s where they will see results. Image: Courtesy of thatmovieguy.co.uk.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Atri is responsible for all things marketing at the company.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 10, 2014

We all understand by now the importance of data to the corporate marketing organization. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. 4: Optimize Your Social Channels and Get More Leads. 6: ‘Facebook-ize’ Your B2B Brand. Outbound is just as important as inbound. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI?

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

APRIL 30, 2013

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEO Can Be Set It And Forget It. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. .

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 10, 2013

Your job as marketers it to put your buyers first, but how many of you actually stay true to this? The progression from multi-channel marketing. Then you moved into multichannel marketing because it allows for improved communication “by producing targeted strands of campaigns that suited the individual circumstance.”

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? Twitter Leads. 69% increasing traffic.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 29, 2015

The rise of digital has caused an evolutionary force in marketing. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . “To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies.

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

APRIL 27, 2015

As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Source: Marketo.

Allocation 100

Allocation Planning Advertisements Advertising 100

Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. Now, ABC means Always Be Connecting, because your connections lead to your next hire, your next job, your next lead, and your next close.”

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100