B2B Memes

JANUARY 10, 2011

On its face, this trend would appear to be great news for marketers. As he points out, though, many marketers, at least for now, “see this differently.” It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. And that means the price falls. Fortunately, every yin has its yang.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Both bring years of B2B publishing experience to the task, but without what Brown calls “the legacy issues that many traditional publishers face.”

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 4, 2012

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? That lack of reserve leads all too readily to overreactions and unfair accusations. Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? That lack of reserve leads all too readily to overreactions and unfair accusations. Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

SEPTEMBER 19, 2011

Will it make them a lot of money or lead to a more traditional book contract? Related posts: Journalists, Content Marketing, and Tough Questions. Probably not. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JULY 22, 2011

From this execrable marketing trend arises the term you ask me about: ‘branding.’”. Similarly, I worry about a phrase like content marketing. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel?

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

JANUARY 31, 2012

As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print. The Coming Content Marketing-Publishing Continuum. Though it will complicate rather than simplify your experience, print may be worth the inevitable frustrations. I have, I admit, become a self-publishing enthusiast.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Rather than focus their lead on the story, they focus it on the attribution. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JULY 29, 2010

Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Clearly the most prominent of such list makers in the B2B world is David Meerman Scott, who published The Gobbledygook Manifesto in 2006. Is compiling a list of words that are overused and vague akin to burning books?

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

DECEMBER 8, 2011

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Adam Tinworth.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100