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Smashmouth Marketing

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! This CMO is in an emerging technology market marketing to b2b audience.

Lead Scoring 100
Lead Scoring Lead Ranking Market2Lead Leads 100
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BANT - It's Not Always The Lead Score

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. This CMO is in an emerging technology market marketing to b2b audience. Many times their targets don't even know they have a Need, let alone a Budget.

Lead Scoring 100
Lead Scoring Lead Ranking Market2Lead Leads 100
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