strategy 
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Customer Experience Matrix
DECEMBER 13, 2011
I've seen four distinct strategies: training. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot.
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LeadSloth
AUGUST 25, 2010
With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. But how do you create a solid lead nurturing plan?
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I'll describe how I handled this in tomorrow's post. _ * “ability to execute” and “completeness of vision” for Gartner, “current offering”, “market presence” and “strategy” for Forrester. Clearly some adjustments were necessary.
Smashmouth Marketing
OCTOBER 20, 2010
techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Combine strategies and tactics in order to maximize our results. Buyers put themselves in the funnel where they want to be. They jump around. Harness the chaos to our advantage. Control the Demand Gen Cloud.
The Effective Marketer
MARCH 17, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.
Customer Experience Matrix
MARCH 8, 2011
Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. I’ve also found HubSpot to be quite open and honest in the past, which makes this all the more puzzling.
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