The Point

APRIL 30, 2009

What do fishing licenses have to do with B2B demand generation? Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife.

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Leads 100

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Integration of direct mail as a triggered flow step for high-value prospects, perhaps leveraging a sending platform like Sendoso. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

JULY 14, 2011

For more tips on B2B email design, download a free copy of our white paper: “ Top 10 B2B E-mail Marketing Mistakes.”. Consider decreasing the vertical height of the images or moving them to the sidebar so that key messages are more easily viewable in the preview pane and on mobile devices.

Creativity 100

Creativity B2B Verticals Paper 100

The Point

OCTOBER 22, 2019

It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit? Email bots. The result is that marketers may see a “click” on an email that was never even opened. Great for security.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

The Point

DECEMBER 21, 2011

But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” In case you didn’t make the Spear mailing list this year (sorry about that), you can still view the holiday card here. Says Matt Heinz of Heinz Marketing on his blog : “Brilliant effort from Howard Sewell and the team at Spear Marketing.

Best Practices 100

Best Practices B2B Buzz Advertising Agencies 100

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point. Not necessarily.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

The Point

SEPTEMBER 12, 2013

B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes' Use tools such as Litmus to perform spam filter tests prior to broadcast and preview your campaign across different email clients.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail. I’m reminded of this because of the top 4 posts listed above, one is about PPC advertising, two are about Webinars, and the last is about direct mail: hardly the most cutting-edge topics. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

JANUARY 27, 2022

The pressure to generate quick results from a pilot campaign can lead marketers to adopt expensive, highly-personalized, content-intensive tactics (direct mail, as one example.) ABM pilots often jump ahead.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Demand Generation Agencies 204

The Point

APRIL 22, 2014

B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design' Click on the infographic to view full-size.

Design 100

Design Mobile Marketing Advertising Agencies Paid Search Agency 100

The Point

AUGUST 29, 2017

Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Send low-cost direct mail (e.g. Download content from the prospect’s Website. View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

NOVEMBER 25, 2013

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. The bigger question is: as a B2B marketer, and more specifically, a B2B email marketer, is any of this really critical to your day-to-day campaigns?

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. You millennials won’t remember this.) But then inbound marketing happened.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

APRIL 26, 2017

The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. B2B will be technology-driven for the foreseeable future, and yet many of the dominant themes of this year’s summit were pure throwbacks. Email may be losing its B2B dominance. direct mail.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

JANUARY 21, 2014

B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner' The revised email can be seen in the second thumbnail to the right.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

APRIL 29, 2021

For example, you’ll need to make sure that all mail gets redirected to email addresses using the new domain. The set-up process for a new domain can be complicated and time-consuming.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

The Point

MAY 20, 2014

I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. For more email tips, download a copy of our white paper: “ Top 10 B2B Email Marketing Mistakes.”.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

JANUARY 9, 2015

B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0 The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

APRIL 8, 2010

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. Has anyone seen more recent statistics? If so, please include a link or reference in the comments.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? A direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. All can be used as direct mail offers. The first of those variables is offer.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

DECEMBER 3, 2013

B2B Marketing Campaign Strategy Content marketing Demand Generation E-mail email design email marketing Event Promotion Webinar Invitations Webinars b2b demand generation eloqua Joe Chernov Oracle Webinar best practices webinar campaigns webinar marketing webinar promotion webinar strategy Webinar tips'

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

APRIL 23, 2013

For more tips on email creative, download a copy of the white paper: “ Top 10 B2B Email Marketing Mistakes.”. Use both text and button-style calls to action.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

SEPTEMBER 30, 2013

B2B Marketing Demand Generation E-mail Lead Management Lead Nurturing Marketing Automation b2b demand generation email marketing lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo consultant' What other differences did I miss? Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO. So, what to do?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

JULY 21, 2009

Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars.

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

The Point

NOVEMBER 9, 2010

Too often with B2B email campaigns, the natural temptation is to invest time and space “setting the stage” for the selling message. For more email design tips, download a free copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.&#.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

MARCH 18, 2014

But even then, I’d argue that emailing to a “cold” list still has a place in the arsenal of today’s B2B Marketer. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) It just needs to be used intelligently, sparingly, and strategically.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

MAY 28, 2009

Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters.

Traffic 100

Traffic RSS Leads Lead 100

The Point

JUNE 20, 2018

Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign. Add predictive technology, ideally equipped with intent data , and use advanced scoring to “bubble up” high value accounts with a propensity to buy.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

The Point

MAY 14, 2009

Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars.

Salesforce.com 100

Salesforce.com Webinar Metrics Tagging Promotion 100