Paul Gillin

AUGUST 19, 2011

Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. These forces will affect B2B and B2C businesses, nonprofits and government agencies.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. My latest column in B2B was actually sparked by a conversation I overheard on a plane. The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. <a

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JULY 8, 2010

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Tags: B-to-B B2B Social Media corporate governance oracle policies. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 26, 2011

She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I Within two minutes he had a reply tweet from the head of corporate communications at Dunkin’. I tweeted about Dunkin’ Donuts’ great response,&# he said. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. Download a sample chapter. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 2, 2012

This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. The reality is that it may take 10 to 12 calls and e-mails to get the attention of a single prospect. Sales people don’t effectively follow up on longer-term opportunities.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 12, 2011

Follow up with an e-mail to the audience within 24 hours inviting follow-up questions. There’s even a chapter devoted to B2B marketing, an often overlooked category that the authors assert can be just as innovative as the consumer marketing sector. Or promoting the event with a short podcast? Post the whole thing on SlideShare.

Rules 50

Rules Social Marketing Content Blogger 50