Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […].

Loyalty 165

Loyalty Tips B2B Purchase 165

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Marketing Insider Group

OCTOBER 15, 2018

1 In the B2B landscape existing customers are even more vital. The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1

Loyalty 205

Loyalty Ad Building B2B B2B Marketing 205

Martech

OCTOBER 11, 2023

So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

Loyalty 102

Loyalty Webinar Metrics Advertising Channels Intent Signal 102

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. The B2B Marketer’s Field Guide To Customer Engagement.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. GTM Innovation For Salesforce the innovations announced at NRF 24 center on three topic areas. The reduction in friction for commerce is clear for B2C users.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Fount Media

AUGUST 29, 2022

From customer service to sales, there are a variety of ways you can increase customer loyalty. The post How to Increase Customer Loyalty with B2B Technology appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. But how do you get your customers to stick around? This article will look.

Loyalty 52

Loyalty B2B Paid Search Agency B2B Sales 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

MAY 31, 2023

With Qualtrics, B2B marketers can gather customer insights and feedback by creating: Surveys Online reviews Feedback forms Qualtrics also allows users to segment customers according to demographics, behaviors, and preferences, making it easier to design targeted marketing campaigns and personalized experiences.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. It makes them feel like a valued individual, rather than one of many.

Buy 130

Buy Generation Peer-to-peer B2B 130

B2B Marketing Directions

MARCH 20, 2022

Most B2B companies derive the majority of their revenue from continuing sales to existing customers. Unfortunately, it appears that customer loyalty is more elusive than ever. Unfortunately, it appears that customer loyalty is more elusive than ever. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Fount Media

AUGUST 29, 2022

Loyalty-driven customers are a powerful marketing tool, but it takes time and effort to set up and activate the system. The post How to Convert Your B2B Customers into Loyalty-Driven customers appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Loyalty 52

Loyalty B2B B2B Marketing Activities 52

Sana Commerce

FEBRUARY 6, 2024

That’s why Sana Commerce saw the opportunity to deepen the already existing relationship with MailChimp by introducing a more integrated way to reach B2B buyers. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Client management can impact loyalty and retention , so a convincing meeting is vital. Plan Your Next Successful B2B Sales Meeting.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Heinz Marketing

NOVEMBER 27, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Six Tips for Getting Started With B2B Social Media Advertising. Social media advertising is an increasingly important marketing approach for B2B firms.

Loyalty 59

Loyalty B2B B2B Sales Social Media 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Webbiquity

NOVEMBER 11, 2021

Weathering your first few years as a B2B startup can be difficult. B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. Here are five points you should cover to scale your B2B business effectively. Scaling a B2B business revolves around delivering value to your customers.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Engagio

APRIL 12, 2024

Happy and satisfied customers lead to loyalty and retention. B2B customers value personalized experiences and solutions that precisely meet their business requirements. Regardless of how easy this is to fulfill, trust is a critical component of B2B relationships, and reliability can significantly enhance trust levels.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Heinz Marketing

APRIL 19, 2024

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. Segmentation and Personalization Messages designed for everyone speak to no one.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? An interview with Jay Baer on creating customer loyalty through content. ’ After attending his webinar 6 Steps to Rewire Customer Loyalty and Boost Your Business , I wanted to hear more. .’ Our funnel is set in stone, with a definitive top, middle, and end.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102