Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Can they succeed where Genius and LoopFuse did not? Both of the acquired vendors had bright prospects at one time but fell by the wayside.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
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Customer Experience Matrix
JANUARY 11, 2011
Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. I don’t know the B2B fraction of Unica, Alterian or Neolane’s revenues, but it’s probably quite low: let's guess 15%. So maybe let’s credit them with $10 million.
Customer Experience Matrix
FEBRUARY 12, 2013
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
Customer Experience Matrix
JANUARY 22, 2013
That third theory – let’s call it the “ease of use” school – has been the dominant approach of the B2B marketing automation industry for the past few years. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring. But I’m pretty sure there are others.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach.
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