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Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” Worth noting for LinkedIn updates. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. More chatbots, more explanatory videos.

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30 fascinating facts about organic vs paid social media

Biznology

Social media is the most genuine form of marketing. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies. Marketing Charts ). Hootsuite ).

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The Power of Video for Marketing to Millennial Decision-makers

Biznology

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. Source: IDG: Marketing Your Technology to Millennials.

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New Developments in B2B Loyalty Marketing

Biznology

Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . How do you prevent defection?

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Socializing Videos for IT Decision-makers

Biznology

YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. 42% of executive IT managers post content on LinkedIn. She suggests that marketers should try to insert their messages into these conversations “to piggyback on the credibility others have established.” Why so much social media?

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Can traditional marketers adjust to digital marketing?

Biznology

Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. Many areas of life are affected, but marketing is the one I like to talk about most. In 2007, no one was marketing on Facebook.

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Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn is a “no brainer” for B2B marketing. Not surprisingly, LinkedIn drives more than half of all visits to B2B websites and blogs.

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