ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

AUGUST 15, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Social selling is quickly becoming a term we are familiar with and with over 300M subscribers to LinkedIn, the number one platform for B2B social selling, it’s something that your sales team should be familiar with also.

B2B Sales 120

B2B Sales Buyer Need PointClear B2B 120

ViewPoint

NOVEMBER 8, 2017

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

JUNE 20, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. With the tap of a button a prospective buyer can quickly research competitor’s prices or on the flipside a salesperson can quickly search the LinkedIn account for a prospect and have immediate research in hand. Via Selling Power Blog.

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

ViewPoint

OCTOBER 30, 2012

Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Whether you’re a service or product marketer, this is the best content for blogs or any B2B content marketing vehicle you publish.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

MAY 27, 2014

Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.” B2B Marketing Content Marketing' He is a regular contributor to ViewPoint and can be reached at chris@hosfordgroup.com.

BtoB 120

BtoB Content Marketing Advertising Agencies Paid Search Agency 120

ViewPoint

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. You can follow her on Twitter @pamhege or find her on LinkedIn.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. LinkedIn: www.linkedin.com/in/ardathalbee. It doesn’t develop naturally; it takes work. Twitter: @ardath421. Stay Tuned. By Dan McDade.'

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

FEBRUARY 16, 2012

Why is it so difficult to generate actual leads and sales using social media in the B2B world? Successful social B2B sellers know: Engagement is not an outcome. Ask yourself: are you giving customers a reason to talk to you on LinkedIn? These Brands are Making Social Media Sell. Design to Sell, Become Addictive. Take Action.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

JANUARY 9, 2014

Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

AUGUST 20, 2015

For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. You can follow her on Twitter @pamhege or find her on LinkedIn.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point —Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. B2B interactive Marketing Guide. John Obrecht.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

MAY 14, 2013

LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. You can connect with Michael and learn more about his work via the following resources: B2B Marketing Insider Website: www.b2bmarketinginsider.com. Michael also recommends that every professional look at personal branding. Stay Tuned.'

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

MARCH 22, 2018

In this LinkedIn article, “Selling in 2018: The Survival of the Fittest,” Jonathan Farrington wrote the following: “It is the ability to earn trust and connect on the basis of transparency, vulnerability and genuine concern in working with customers to bring value that will help them grow their business.". Continual learning at its best!

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. LinkedIn: Tony Zambito. My guest today is Tony Zambito. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. Would you like to set aside 30 minutes to see our product?’

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

FEBRUARY 8, 2016

An effective marketing technologist will be able to explain how certain technologies can impact specific business objectives, like using LinkedIn sponsored posts to expand reach. They’re not just in the weeds on the data and analyzing trends and statistics.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

APRIL 18, 2012

From a B2B perspective, he uses the email term, “deliverability,” in a broader context. Every opportunity to get your message out there and share value with the prospect is significant, and, again from a B2B perspective, a lot of companies are going to be thinking about mobile marketing in this way.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

AUGUST 6, 2013

Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

NOVEMBER 20, 2012

He sets a context by noting The Sales Management Association is made up of sales and sales operations leaders in predominantly B2B selling organizations at medium-sized to large companies—with about 70% based in the U.S. Probably 90% of B2B sales organizations have some aspirations to integrate tablets into the sales organization in some way.

Process 120

Process Allocation Marketing Management Peer-to-peer 120