Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Turn B2B Buying Into a Social Experience (buyerpersonainsights.com).

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    The degree of interactions amongst buyers, both at a group and individual level, is most likely at the highest levels in the history of B2B selling and buying. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

FEBRUARY 14, 2022

B2B Sales and Marketing Executives Need To Adapt to Digital B2B Buying. I recently read a thought-provoking article on the future of B2B buying by Brent Adamson, the author of the Challenger Sale and The Challenger Customer. Specifically on the shift to digital b2b buying. Out of date and obsolete. Let that sink in.

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Buy Gartner B2B B2B Sales 147

Tony Zambito

JUNE 1, 2011

  Now we are seeing an increasing change at a rapid pace for the B2B business buyer which is not so easy to pinpoint as in the consumer world.  .  What we are witnessing is a dramatic shift in buying behaviors.    At first, behavioral changes were notable among consumers and easy to spot. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  Why Buyer Experience Matters to Get B2B Buyers to Stick Around.   It is getting more expansive than this.       Related articles.

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100