The Effective Marketer

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Buyer Personas for the B2B Marketer. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. LinkedIn for business updates relevant to employees and stakeholders. A B2B firm might use …. LinkedIn as a recruiting channel. Why to Avoid Automatic Feeds.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. Like Be the first to like this post.

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More Free Marketing Knowledge

The Effective Marketer

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Free stuff abound and sharing is easy. What else is out there, you may ask.

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