Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JANUARY 15, 2023

As I keep seeing all these posts about marketers going gaga over ChatGPT, I wonder if we’re missing a more confounding impact from the tool > our B2B buyers using it. So, let’s talk about what this means for B2B marketers…. If you follow marketing research, you know those issues are already key challenges for B2B marketers.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Marketing Interactions

SEPTEMBER 21, 2021

And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. But, as I reviewed the findings in the report, I noticed many of the findings apply not just to thought leadership content, but to all B2B content. The noise is deafening.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

OCTOBER 8, 2020

At a minimum, a B2B buyer is thought to: Understand the problem they’re trying to solve. He posted about his view on LinkedIn and stirred up quite a conversation.). The post Never Assume B2B Buyers Know How to Buy appeared first on Marketing Interactions. Be interested in your solution as an option to solve the problem.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. B2B buyers consume at least 13 content assets during their buying process. The post Why Sales Shuns B2B Marketing Qualified Leads appeared first on Marketing Interactions. Much of the time with a lukewarm approach if they perceive the lead to be a waste of their time.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. In my previous post, I discussed how to determine the which B2B buyer personas you really need. In my previous post, I discussed how to determine the which B2B buyer personas you really need.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69