Chris Koch

NOVEMBER 12, 2010

Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). You can’t do what one B2B company did: require that subject matter experts submit tweets to PR for approval two weeks in advance of posting. Examples of how you do this are: Make them visible on social networks. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

APRIL 9, 2010

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. The way that we establish trust and relationships with buyers is through authority. Let’s get a conversation going.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JANUARY 8, 2010

There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And learning is integral to buying—especially in B2B. I’m just saying that we shouldn’t assume, as we do by default, that ours are much different from anyone else’s.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

SEPTEMBER 18, 2009

This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JULY 10, 2009

Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Check out the B2B Marketing Zone.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

SEPTEMBER 18, 2009

This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

JANUARY 22, 2010

LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. Related articles by Zemanta.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. You have to come up with something really pithy and link to the deeper thinking. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. You have to come up with something really pithy and link to the deeper thinking. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

For expensive, complex B2B products and services, social media can improve relationships with customers and increase awareness. Social media has ROI. Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Do you call that ROI?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100