B2B and Linkedin - B2B Marketing Zone

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Tweet This!

Search Marketing

Search Marketing Linkedin Optimization B2B Marketing

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Share this on Linkedin.

Trust Marketing

Trust Marketing Communities ROI B2B Marketing

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Enter Simon Sinek. Share this on Facebook.

B2B Marketing

B2B Marketing Peer-to-peer B2B Demand Generation Agencies

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Linkedin. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Now we want to move into the content.

Mobile Marketing

Mobile Marketing B2B Marketing Mobile Advertising Digg

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Linkedin. Connection – connecting with the audience you wish to attract.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Linkedin. Can you stick to it?

B2B Marketing

B2B Marketing Media B2B Digg

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

Communities

Communities Curation Top of Funnel B2B Marketing

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Linkedin.

Social Media

Social Media Social Marketing B2B Marketing Media

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This!

Social Media

Social Media Social Marketing B2B Marketing Media

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Hear me out …. Tweet This!

B2B Marketing

B2B Marketing BtoB Digg B2B

Going Mobile with B2B Marketing

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Related posts: Why is Google Scared and What it means for B2B Marketing! If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Mobile Marketing

Mobile Marketing B2B Marketing SMS Mobile Advertising

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media

Social Media Social Marketing B2B Marketing Media

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media

Social Media Allocation Social Marketing B2B Marketing

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing

B2B Marketing B2B B2B Thought Leadership Digg

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Think that sounds like the future years from now?

Advertising Agencies

Advertising Agencies Cost Per Click Advertisements Advertising

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This!

Facebook

Facebook Email Marketing B2B Marketing Buzz

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services

Marketing Automation Services Lead Ranking Lead Scoring Work Management

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. perhaps there will be shortly. Tweet This!

B2B Marketing

B2B Marketing Google Mobile Advertising B2B Thought Leadership

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management

Work Management Social Media Marketing Management Social Marketing

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg

Digg B2B Marketing Thought Leadership Content

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook.

WOM

WOM Digg B2B Marketing Wikipedia

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn. Used LinkedIn recommendation ads to invite endorsements and engage target users.

Social Media

Social Media Media Paid Search Agency Word of Mouth

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. We hope you agree! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Facebook

Facebook Advertisements Advertising Digg

10 Best Posts of 2010

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

Best Practices

Best Practices Social Media Paper Public Relations

5 ways to use social media for solution marketing

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media

Social Media Social Marketing Media Word of Mouth

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

AUGUST 25, 2010

Share this on Linkedin. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Share this on Reddit.

Mobile Advertising

Mobile Advertising Branding Brand Identity Digg

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg

Digg Paid Search Agency Acquisitions Budget Programs

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. 4 Tell Good Stories.

Social Media

Social Media Social Marketing Media Digg

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media

Social Media Enterprise Management Wiki Social Marketing

Understanding the Value of Social Media Data

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Social Media

Social Media Lead Ranking Lead Scoring Media

Customers don’t care about Channels

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Linkedin. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tweet This! Share this on Facebook. Share this on Reddit.

Advertising Channels

Advertising Channels Digg Paid Search Agency Social Media

iPad saves the Page Advertising Business

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing! Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook. Share this on del.icio.us.

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Linkedin. Brands that fail to adjust will be left out in the cold. Remember this is the year that social starts to transform other areas of your organization!

Service

Service BtoB Digg Amazon

Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share this on Linkedin. There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. Tweet This! Share this on Facebook.

Marketing Proposals

Marketing Proposals Digg Budget Programs Planning

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Tweet This!

Ad Building

Ad Building Branding Brand Identity Digg

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

Share this on Linkedin. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? Share this on del.icio.us.

Lead Nurturing

Lead Nurturing Facebook Market2Lead Leads

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share this on Linkedin. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010. If you have any insights on how best to get there please share them. Tweet This!

iCrossing

iCrossing CMO Digg Enterprise Management

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

MARCH 30, 2010

Share this on Linkedin. Will Facebook replace your B2B Marketing email system? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Buyer Personas

Buyer Personas Facebook Advertisements Advertising

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

NOVEMBER 13, 2009

Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? So I was reading Malcolm Gladwell’s latest book The Outliers.

Social Media

Social Media Social Marketing Media Digg

What’s your Social Media diet?

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media

Social Media Digg Media RSS

PR needs to Focus on Conversations

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. Share this on LinkedIn. It’s no secret that the number of publications has declined over the last few years. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Share this on del.icio.us.

PR

PR Conversion Ning Digg

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Share this on Linkedin. Tweet This! Share this on Facebook.

Social Marketing

Social Marketing B2B Marketing B2B Thought Leadership B2B

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

FEBRUARY 11, 2010

Share this on Linkedin. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Case Study

Case Study Case Studies B2B Marketing Studies

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Share this on Linkedin. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tweet This!

Paper

Paper B2B Marketing B2B Thought Leadership Thought Leadership

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

B2B Marketing: Trust + Community = ROI

Webinars

Trending Sources

B2B Marketing needs a stronger Why

Webinars

Going Mobile with B2B Marketing – Part II

The 4 C’s of B2B Marketing

In B2B Marketing: Content is Media

B2B Marketing needs to Curate a Vibrant Community

Social Media – is it really mainstream in B2B Marketing?

Social Media Listening for B2B Marketing

B2B Marketers Fate Rests in the Hands of a Few

Going Mobile with B2B Marketing

Social Media Lead flow in B2B Marketing

Social Media Budget Ratio in B2B Marketing

Creating Engagement in B2B Marketing

1:1 Social Advertising in B2B Marketing

Will Facebook replace your B2B Marketing email system?

Interview with Dave Chaffey of Smart Insights

Why is Google Scared and What it means for B2B Marketing!

How to Choose a Social Media Listening Platform for B2B Marketing

B2B Marketing Content: Lure or Lasso?

Influencers vs Advocates in B2B Marketing

Make Your CFO a Social Media Fan

Facebook Advertising for Dummies (Wiley)

10 Best Posts of 2010

5 ways to use social media for solution marketing

Could AT&T kill the iPhone Brand?

Getting a customer is not the end goal it’s the middle

The 4 P’s to Social Media Marketing

Do you need to be an Extrovert to be in Social Media Marketing?

Understanding the Value of Social Media Data

Customers don’t care about Channels

iPad saves the Page Advertising Business

2010 – Welcome to the Age of Customer Service

Shadow Pipeline – accounting for the missing dollars

Sharing is how you build a Brand

Could Facebook become a Lead Nurturing platform?

CMO Challenges in Driving Data into Insights

Generating a Buyer Persona with Facebook Advertising

What to look for in a Social Media Marketer?

What’s your Social Media diet?

PR needs to Focus on Conversations

5 Tricks to B2B Marketing Socially

Does Bit.ly convert for B2B Marketing – a case study

Is The White Paper Dead for B2B Marketing?

Stay Connected