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OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103

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SEPTEMBER 26, 2023

For example, let’s say that you’re a software company and your target market is B2B content marketers. You reach out to Ann (perhaps on LinkedIn) and tell her you were so inspired by her book that you wrote a post about it. Also, if your audience is B2B, you can check out Help a B2B Writer. What publications do they read?

SME 141

SME FAQ Domain Link Building 141

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SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. Because for folks like us, LinkedIn is a must. We joined and evaluated dozens of LinkedIn marketing groups, and cherry-picked our favorites.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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FEBRUARY 26, 2024

The term is often used in B2B, where marketing works with leads for a long period of time through a transaction. Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. What is Direct Response in Advertising? What is Display Advertising? What is a Lookback Window?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221