The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Lead generation Webinars best practices gigaom hubspot Landing Pages marketo rackspace registration splunk'

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. Test them, see if they work, then be the judge.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

APRIL 4, 2013

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 21, 2012

The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. All Webinars Are Not the Same.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

APRIL 3, 2012

In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. The Forgotten Content Channels. As you can see, there are many vehicles to distribute content.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

MARCH 13, 2012

And as a consequence of that, you’ll have a site with content that effectively supports lead generation. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Logically Layer On the Details. For instance, consider a restaurant supply business. About the Author.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JANUARY 11, 2010

The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] Make sure you take those into consideration, especially on tie breakers. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 3, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

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The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JUNE 26, 2012

Sales and marketing can make beautiful music together in the form of more leads and sales! They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves. Here are a few thoughts on how to make it happen. Problem 1: Political Infighting.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100