Everything Technology Marketing

OCTOBER 18, 2010

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. 2) Generating a high volume of leads (35% to 44%) - Certainly a big challenge in an environment of shrinking marketing budgets and declining productivity of traditional marketing tactics.

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Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The top performance metric for content marketers is leads. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

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Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

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Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. A Simple B2B Marketing Framework So taking this general concept a step further, I created a simple B2B marketing framework that depicts the hierarchy of B2B marketing strategy and tactics.

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Everything Technology Marketing

DECEMBER 19, 2009

Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

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Everything Technology Marketing

JUNE 22, 2010

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Feel free to share the survey link with your B2B marketing colleagues and friends: [link]

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Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. B2B buyers are more sophisticated than ever. Brave New B2B Marketing World Welcome to the brave new world of marketing.

Work Management 100

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Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? How do you approach B2B market segmentation? How do I know how price sensitive a company's buying center is?

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Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. What business problems do they face?

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Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available!

Marketing Report 100

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Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect?

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Everything Technology Marketing

JULY 2, 2012

Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. The results are in.

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Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Trends 100

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Everything Technology Marketing

AUGUST 8, 2012

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.

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Everything Technology Marketing

APRIL 27, 2011

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives.

Content Marketing 100

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Everything Technology Marketing

JULY 17, 2013

All of these lead to more web visitors through social media and SEO. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy. Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand.

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Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service?

Marketing Automation Services 100

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Everything Technology Marketing

OCTOBER 14, 2009

Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

Planning 100

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Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

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Everything Technology Marketing

AUGUST 26, 2012

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Earlier this year, we conducted our annual B2B content marketing survey with the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing. from last year 4.

Marketing Report 100

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Everything Technology Marketing

NOVEMBER 16, 2010

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B?

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

Work Management 100

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Everything Technology Marketing

APRIL 17, 2011

In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. How well are they performing for B2B marketers? Related content: Why care about B2B Content Marketing? Take the 2011 B2B Content Marketing Survey 5 Steps to B2B Marketing Success

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