eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. If you’re starting with dirty data, you’re bound to get muddled results. Clean data helps you understand your market.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

FEBRUARY 23, 2022

A February 2022 Channel Marketer reports shows “96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems.” . Align vendor and partner resources on these lead generation campaigns, partner by partner. Vendors need more business value from partners and might need new ones.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

eTrigue

FEBRUARY 27, 2017

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.

Marketing Automation 60

Marketing Automation Automation Marketing Organization 60

eTrigue

SEPTEMBER 18, 2015

(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. That was what marketing looked like to me before this. The post What is a Marketer? appeared first on eTrigue.

Social Networks 60

Social Networks Network Marketing Marketing Email Marketing 60

eTrigue

MAY 30, 2016

I was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2. Doesn’t every organization already market. The post Get Started – In-House or Out-House?

Marketing Automation 60

Marketing Automation Automation Planning Customer Surveys 60

eTrigue

NOVEMBER 30, 2015

Is Marketing a Bottleneck or Sales Enabler? Ignorance isn’t always bliss – especially when it comes to missed opportunities. Why miss out on sales opportunities because you don’t know something that you easily could know? Every sane executive responsible for. The post Ignorance Isn’t Bliss appeared first on eTrigue.

Marketing Automation Services 60

Marketing Automation Services Demand Generation Lead Generation Education 60