Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

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B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s amazing to see so much written on this topic which leads me to believe the party is over. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Could Facebook become a Lead Nurturing platform? Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Buyer personas and the importance of knowing your buyers.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Tags: social media Lead Generation.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Send this page to Print Friendly.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Tags: Customer Customer Experience Customer Support Lead Generation Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Analyzing social media to find leads using a variety of search terms. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Could Facebook become a Lead Nurturing platform? Will Facebook replace your B2B Marketing email system?

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

MAY 4, 2010

Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. At a recent dinner with a buddy of mine from.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. There are no impulse purchases in Technology or Consulting Services. Email this to a friend?

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. And I couldn’t help but agree. So over the last few blog posts we have looked.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

APRIL 21, 2010

Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Email this to a friend?

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

JUNE 10, 2015

Listen for Lead Gen opportunities. Connect social media to all marketing campaigns to gauge response. Connect social media to SEO activities to increase SEO. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Use social for new product ideas. Use social media to vet pricing of new products.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

And the first step of such ownership is to appoint someone to lead it. So while the idea of a Marketing Technologist probably didn’t make sense for many organizations five years ago, it’s hard to imagine that major B2B companies won’t be operating without one in the very near future, as evidenced by the recruiting demand.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead! TV certainly isn't working for the creation of new consumer or B2B brands. That's what Seth Godin's new book Tribes is all about.

Social Networks 100

Social Networks Barriers Network Marketing Internet Marketing 100

Buzz Marketing for Technology

APRIL 18, 2012

Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. In this way, both CMOs and CFOs will understand and track — with far greater accuracy — marketing’s accretive value to the enterprise and shareholders.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Related posts: Social Customer Support: AT&T is doing it Right! I have been an avid iPhone user almost since the.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

JANUARY 4, 2011

Next, have someone from the team lead a negotiation of the relative importance of each initiative with the whole team. Want to drive leads AND know what is holding potential customers back from buying your type of product or service? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100