B2B CMOs – Get Out of Your Silo and Lead
B2B Marketing Traction
JANUARY 5, 2012
B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Leading by communicating the marketing strategy is critical.
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