Remove prospect recency
article thumbnail

4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Using LinkedIn for lead generation has become a staple of B2B marketing. Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Why You Need LinkedIn Lead Generation. It’s a Gold Mine of B2B Contacts.

article thumbnail

How to Improve Your Email Newsletter

Anything Goes Marketing

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

article thumbnail

7 Ways to Generate More Sales Revenue with Marketing Automation

Adobe Experience Cloud Blog

Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. According to AcquireB2B research, 25 – 33% of prospects buy your product after 1-18 months. Use outbound marketing to follow up, nurture and qualify your inbound leads. Focus on qualified leads.