KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

MAY 7, 2019

The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

MAY 7, 2019

The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120