The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg
FEBRUARY 13, 2019
In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. We’ve bucketed B2B data into 4 categories: Firmographic data (Marketing’s favorite). send direct mailers to prospects or customers. Location data (Marketing loves). NAICS code.
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