Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. In addition, Michele Linn over at Savvy B2B Marketing recommends that “instead of providing an immediate download of the offer (e.g.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. There is no question that lead nurturing has been a proven tactic for B2B marketers. Focus on leads that are in the funnel.

Lead Nurturing 100

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Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel. Why did we stop doing this?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. What this does is begin or continue the relationship between the prospect and sales rep. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Anything Goes Marketing

FEBRUARY 18, 2009

In the lead management process, you need to define a process where leads get handed back to marketing in situations where prospects just aren't ready to buy. The sales team needs a way to label a lead to be sent back to the marketing team for further nurturing until the prospect is ready to engage again with the sales team.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100