KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? For many B2B firms, it’s often a blend of various types of content. Read more: SEO for B2B marketers. However, it’s quite the opposite – this can be some of the most popular content on a company’s B2B website. Instructional/Educational.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Zoominfo

MARCH 6, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. B2B marketers lean more on firmographics than demographics.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. That’s where lead nurturing comes in. That means marketers want more people who download their content to become marketing qualified leads. But to what end? Send them more.

Education 108

Education B2B Marketing Marketing Qualified Leads Lead Ranking 108

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Circle Studio

DECEMBER 22, 2019

9 B2B Marketing Trends to Watch in 2020. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Here’s a list of nine B2B marketing trends to watch in 2020. The Latest B2B Content Marketing Trends, Statistics and Insights for 2020. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Vision6

OCTOBER 20, 2021

Here are 5 different tactics (including examples and ideas) to supercharge your lead generation campaigns. Offer lead magnets with gated content. Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. Want to learn more about the different types of lead nurture emails?

Email Marketing 98

Email Marketing Generation Leads Lead 98

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Zoominfo

MARCH 5, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. This creates opportunities for upselling to them as you release new products.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Leadspace

OCTOBER 12, 2019

Here are some of the top predictive marketing strategies for B2B enterprises. Top of the Funnel Activities: Prospecting, Lead Nurturing, and Lead Prioritization . Did they release a new product, upgrade an existing product, renew a long-term contract, win a new contract, or develop a new cutting-edge technology?

Top of Funnel 48

Top of Funnel Enterprise Management Lead Ranking Work Management 48

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Is there really a difference between a B2C and a B2B copywriter?

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Does the budget schedule account for any major releases, promotions, or changes that will occur during the year? How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

markempa

JUNE 24, 2012

Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. The last thing a prospect wants to read is a re-hashed press release. Follow-up emails are a great place to remind the prospect of announcements you made at the show.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. Event Tracking for Lead Generation Event tracking lies at the heart of GA4’s effectiveness in lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020. Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Rev

AUGUST 30, 2023

These are just a few common pain points for B2B organizations. For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings. For example, can your marketing team create more effective lead-nurturing campaigns by better understanding the sales team’s messaging?

Practices 78

Practices Work Management Marketing Management Best Practices 78

KEO Marketing

JANUARY 20, 2016

The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Demand generation continues to work long after the lead converts. Because a lead doesn’t have to be a brand-new customer.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

ANNUITAS

APRIL 1, 2014

After all, implementing a marketing automation solution means that not EVERY lead will be passed to sales. Is your power user motivated to stay on top of all of the new releases that the marketing automation provider supplies? Most providers have quarterly releases that enable even more robust functionality than ever before.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Absolutely.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

markempa

OCTOBER 12, 2011

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120