B2B, Lead Nurturing and Privacy Protection

7 key email metrics to track beyond opens and clicks

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Those metrics all have their uses, mainly as trend indicators.

Budget Programs

Budget Programs Long Tail Marketing Ad Frequency Click Rate

Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. We’ll dive deeper into these privacy developments in some blog posts to follow.

Marketo

Marketo Privacy Positioning Privacy Protection

B2B Marketing Zone

7 key email metrics to track beyond opens and clicks

Marketo’s Position on the New Privacy Developments

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