markempa
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Topic #2 — It’s all about nurturing. Lead nurturing, that is.
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.
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Marketing Insider Group
AUGUST 18, 2020
108% more acceptance of Marketing Qualified Leads (MQLs). That’s enough for any B2B company to run with and give it their all. It’s the popular favorite in most B2B organizations. The amount of data that can go into your lead scoring model, therefore, is huge. the lead score. 34% more revenue from new customers.
Only B2B
APRIL 24, 2024
Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? Strong MQL to SQL conversion [lead nurturing]. Top of the Funnel (Awareness) : Demand generation strategies such as webinars, industry events, and PR campaigns are primarily aimed at this stage. MQL through inbound channels (e.g.,
The Point
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.
KoMarketing Associates
SEPTEMBER 4, 2018
Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Organizational Business Listings.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?
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