B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing
KoMarketing Associates
JUNE 30, 2021
Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. So clarity about marketing metrics matters.
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