B2B, Lead Management and MQL - B2B Marketing Zone

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Industrial Marketing Today

B2B

Lead Management

MQL

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.

Lead Management

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

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Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Industrial Marketing Today

Manufacturers Need Lead Management to Close the RFQ Gap

Don't Count on Marketing Automation to Solve All Your Lead.

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