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What is Lead Scoring for Marketing and What Are the Benefits?

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APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

Lead Ranking 164
Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164
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