| |  B2B + Lead Management + Marketing Lead + MQL | 8 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY MARCH 16, 2012 Manufacturers Need Lead Management to Close the RFQ Gap Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. See my article, “Inbound Marketing Must Set the Table for Industrial Sales.”. | FUNNEL FOCUS APRIL 21, 2011  Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue Carlos Hidalgo, President and CEO of The Annuitas Group , a well-respected B2B Marketing thought leader and a recognized expert in marketing automation , recently participated as an “Expert Chef” in the Lead Nurturing Cookbook on a recipe we created for nurturing leftover or dormant leads. First and foremost their needs to be a defined Lead Qualification process. | | | | | |
| MODERN B2B MARKETING MARCH 9, 2011  My Secret Methods for Turning Marketing Leads into Qualified Sales Leads by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.). | MODERN B2B MARKETING JANUARY 3, 2013  Marketing Automation—Three Success Tips from John D. Rockefeller Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. So he decided to get into the oil refining business—and manage the crude oil once it was acquired. In marketing, many of us spend too much time wildcatting for leads. | MODERN B2B MARKETING OCTOBER 30, 2012  Time for a Pitstop: Fine-tuning Your Automated Lead Scoring by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Market conditions are continually changing as well. | FUNNEL FOCUS MARCH 26, 2012 5 Tips for Impactful Lead Nurturing Programs Creating effective lead nurturing programs is a significant challenge for many marketing organizations. At Manticore , we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team. When you start your next periodic review, think about these five things to focus your overall efforts: Double Check Your Lead Definitions: Marketing and sales should be in agreement on what constitutes a fully qualified lead. | | | | | | | |
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 Don't Count on Marketing Automation to Solve All Your Lead.
Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Don’t think of it as the panacea for your lead generation problems. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Numeric Scoring: The Key To Lead Management Success
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. MORE >>
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