marketing-lead 
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless.
LeadSloth
OCTOBER 4, 2009
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. Lead Management. The Marketing Automation Vendors.
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LeadSloth
AUGUST 25, 2010
Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Andrew Gaffney: Focus on the Marketing Metrics That Matter.
The Point
AUGUST 14, 2009
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. You can download a complete copy of the report, sponsored by Manticore, here.) Some of the survey’s conclusions are fairly predictable.
Customer Experience Matrix
MARCH 3, 2009
Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
Customer Experience Matrix
MARCH 26, 2009
I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. Such specialists are fairly common at big consumer marketers such as banks and retailers. Such specialists are fairly common at big consumer marketers such as banks and retailers.
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