FUNNEL FOCUS | MONDAY, MARCH 26, 2012
[B2B, Lead Management] 5 Tips for Impactful Lead Nurturing Programs
Creating effective lead nurturing programs is a significant challenge for many marketing organizations. At Manticore , we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team.
FUNNEL FOCUS | TUESDAY, JANUARY 17, 2012
[B2B, Lead Management] A Busy January
Manticore Winter 2012 is slated for full availability in mid-February. It is a major redesign of our product and brings to bear our six-plus years of marketing automation experience and detailed feedback from our customers and prospects. Is it still OK to say "Happy New Year" when it is already January 17th?
FUNNEL FOCUS | FRIDAY, JULY 22, 2011
[B2B, Lead Management] The Marketing Automation Institute Addresses Marketing Skills Gap
Before you can implement marketing automation successfully, you have to have a lead-to-close process worth automating and the skills – such as program management, copy writing, content development, creative development and data analysis – needed to continually executive campaigns. B2B Marketing Marketing Automation b2b marketing
FUNNEL FOCUS | TUESDAY, JULY 5, 2011
[B2B, Lead Management] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
DemandGen Report announced the winners of their third annual Sales and Marketing Alignment Awards profiling 10 companies that have successfully adopted technology to drive an influx of top-funnel lead generation, maximize campaign development and response, and cut internal costs. They shared their success story with us in a recent case study.
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
[B2B, Lead Management] Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Can we help YOUR business?
FUNNEL FOCUS | WEDNESDAY, MAY 11, 2011
[B2B, Lead Management] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
In the B2B market, long, complex sales cycles come with the territory and can last anywhere from 6 months to 3 years. Therefore, lead nurturing is a critical part of many organizations' sales processes. There are three factors to help B2B marketers effectively engage with prospective buyers over an extended period and win the business.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[B2B, Lead Management] Top Two Areas of Struggle in Marketing Automation Implementation
The key question is: WHERE DO YOU FOCUS? I’ve started to explore that question with major suppliers of enterprise platforms for B2B marketing automation and show in the chart below the skills, processes and organizational practices at which less successful customers struggle the most. The results aren’t there. No one is happy.
FUNNEL FOCUS | TUESDAY, NOVEMBER 2, 2010
[B2B, Lead Management] Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively
Technology is a critical driver of transformation within the B2B marketing and sales arena. Marketing automation solutions are process enabling tools that bring structured workflow to demand generation and lead nurturing. Demand generation without collaboration with the sales team will lead to failure. How can these be avoided?
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[B2B, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010
And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. In both these scenarios, emails emerge as the most popular lead nurturing channel. B2B (190).
LEADSLOTH | WEDNESDAY, AUGUST 25, 2010
[B2B, Lead Management] Finding Untapped Revenue in Your Marketing Database
Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Know All About Your Audience. Create Content That Your Audience Needs.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
[B2B, Lead Management] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
FUNNEL FOCUS | WEDNESDAY, JULY 28, 2010
[B2B, Lead Management] Marketing Automation + CRM = Higher Customer Acquisition
Several of our latest enhancements to Manticore Technology VII involve improvements to the way the system interacts with Salesforce.com. Today’s B2B prospects don’t have a lot of patience for irrelevant dialogue. Integrating marketing automation with CRM serves to connect both sides of the marketing-to-sales cycle.
MARKETING INTERACTIONS | WEDNESDAY, JULY 28, 2010
[B2B, Lead Management] Manticore Technology VII Enhancements Boost Marketing Performance Management
Manticore Technology is rolling out over 40 enhancements and features to their marketing automation platform to improve usability, accelerate lead flow and more closely align marketing with sales. Their research found: Over 49% of marketers report that 25% or less of the deals closed resulted from marketing-generated leads.
FUNNEL FOCUS | MONDAY, JULY 12, 2010
[B2B, Lead Management] Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook
With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. Six steps to turn your lead database into a revenue machine. There just isn’t.”. Download your complimentary copy today!
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[B2B, Lead Management] Webinar Q&A: Content is Marketing Currency
Joining the panel in a Webinar discussion that can use your expertise. Q: Can you point to some good public B2B examples of this kind of integrated content marketing that we can look at online? Selecting the right MA solution for your company depends on a few things: The process you've designed for lead management. and more.
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[B2B, Lead Management] Q&A: Making the Case for Taking the Plunge with Marketing Automation
In this Part 2 Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to justify investing in a marketing automation plaform. View the entire Webinar.
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[B2B, Lead Management] Q&A: Finding & Implementing the Right Marketing Automation Platform
In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
FUNNEL FOCUS | SUNDAY, MAY 2, 2010
[B2B, Lead Management] Webinar: Six Truths About Marketing Automation (and How to Face Them)
Join us for this interactive Webinar where Christopher Doran, Vice President of Marketing for Manticore Technology and Amy Bills, Director of Field Marketing for demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. Date: Tuesday, May 11, 2010. Time: 2 p.m. Pacific.
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[B2B, Lead Management] Marketing Automation Trends for 2010
Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Christoper Doran , CMO, Manticore Technology. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Manager, Inbound Marketing, Marketo.
LEADSLOTH | SUNDAY, OCTOBER 4, 2009
[B2B, Lead Management] MarketingSherpa B2B Marketing Summit Boston
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Manticore Technology (booth 2). Silverpop Engage B2B (booth 4).
THE POINT | FRIDAY, AUGUST 14, 2009
[B2B, Lead Management] Implementing Marketing Automation: 2 Biggest Regrets
You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[B2B, Lead Management] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[B2B, Lead Management] Demandbase: A New Twist In The Lead Management Automation Market
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Would love to get your $.02.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2009
[B2B, Lead Management] Multi-Step Campaign Interfaces: A Quick Vendor Survey
Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). Tags: software usability measurement marketing automation lead management software selection demand generation The area where this comes up more often than any other is the design of multi-step campaign flows.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
[B2B, Lead Management] Demand Generation Usability Scores - Part 4
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
[B2B, Lead Management] Demand Generation Usability Scores - Part 3
Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Multiple scores per lead. 3.5 6 5.5 Complex 5 2.5 6 5.5
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
[B2B, Lead Management] Demand Generation Usability Scores - Part 2
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,
WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
[B2B, Lead Management] Marketo Releases Marketo Lead Management 3.0
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
[B2B, Lead Management] Demand Generation Usability Scores - Part 1
In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. They relate primarily to creation of marketing assets such as emails and landing pages, and to execution of lead scoring. Trigger lead scoring outside a campaign step.