Creating effective lead nurturing  programs is a significant challenge for many marketing organizations. At Manticore , we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team.

Manticore Winter 2012 is slated for full availability in mid-February.  Last week, I was honored to be the weekly guest on the Sales Lead Management Association's weekly SLMA Radio show.  B2B Marketing Content Marketing Lead Nurturing Marketing Automation Marketing Automation Software b2b marketing content marketing

Before you can implement marketing automation successfully, you have to have a lead-to-close process worth automating and the skills – such as program management, copy writing, content development, creative development and data analysis – needed to continually executive campaigns. B2B Marketing Marketing Automation b2b marketing

DemandGen Report announced the winners of their third annual Sales and Marketing Alignment Awards profiling 10 companies that have successfully adopted technology to drive an influx of top-funnel lead generation, maximize campaign development and response, and cut internal costs. They shared their success story with us in a recent case study.

B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Can we help YOUR business?

In the B2B market, long, complex sales cycles come with the territory and can last anywhere from 6 months to 3 years. Therefore, lead nurturing is a critical part of many organizations' sales processes. There are three factors to help B2B marketers effectively engage with prospective buyers over an extended period and win the business. 

I’ve started to explore that question with major suppliers of enterprise platforms for B2B marketing automation and show in the chart below the skills, processes and organizational practices at which less successful customers struggle the most.  Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. 

Technology is a critical driver of transformation within the B2B marketing and sales arena. To gain some insight on how organizations can get the most out of their solutions, I asked Manticore partner Zephyr 47’s Brian Hansford to answer 6 questions about how to plan for and use marketing automation effectively. Training.

So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.

Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Know All About Your Audience. Create Content That Your Audience Needs.

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.

Several of our latest enhancements to Manticore Technology VII involve improvements to the way the system interacts with Salesforce.com. Today’s B2B prospects don’t have a lot of patience for irrelevant dialogue. few of the challenges that are answered by integrating marketing automation and CRM include: Improved lead disposition.

Manticore Technology is rolling out over 40 enhancements and features to their marketing automation platform to improve usability, accelerate lead flow and more closely align marketing with sales. Their research found: Over 49% of marketers report that 25% or less of the deals closed resulted from marketing-generated leads.

With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. Six steps to turn your lead database into a revenue machine. There just isn’t.”. Download your complimentary copy today!

Q: Can you point to some good public B2B examples of this kind of integrated content marketing that we can look at online? can say fantastic things about Genius.com, Manticore Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. The quality of your lead database.

In this Part 2 Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to justify investing in a marketing automation plaform. View the entire Webinar.

In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.

Join us for this interactive Webinar where Christopher Doran, Vice President of Marketing for Manticore Technology and Amy Bills, Director of Field Marketing for demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. Date: Tuesday, May 11, 2010. Time: 2 p.m. Pacific.

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Christoper Doran , CMO, Manticore Technology. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Manager, Inbound Marketing, Marketo.

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Manticore Technology (booth 2). Silverpop Engage B2B (booth 4).

You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). Tags: software usability measurement marketing automation lead management software selection demand generation If you read this blog regularly (and who doesn't?), My own opinion is quite firm: flow charts don't work.

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Content Management 0.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. 9 Now what?

Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Multiple scores per lead. 0 1 0.5 Complex 5 2.5

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. They relate primarily to creation of marketing assets such as emails and landing pages, and to execution of lead scoring. Trigger lead scoring outside a campaign step.