Crimson Marketing

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Step 2 – Target Your B2B Audience.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.