B2B, Lead Generation and Leads - B2B Marketing Zone

Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

NOVEMBER 2, 2021

But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. Remember it’s important not to “lead the witness.” Amplify B2B Buyer Enablement by Knowing Where They Are. Questions create curiosity. Stay neutral, but interested and curious.

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Marketing Interactions

JULY 25, 2019

Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. At last count by CEB (Gartner), there are nearly 7 people involved in a B2B buying decision.

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Marketing Interactions

Use Questions as Your Framework for B2B Buyer Enablement

Inclusive Relevance: Your Content’s Job Description

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